LONGVERE CAPITAL HAS A PRAGMATIC APPROACH TO BOTH ENGAGING WITH NEW COMPANIES ENSURING THEY FIT A SOME KEY OPERATIONAL AND STRATEGIC CRITERIA THAT WE WILL BE ABLE TO COMPLIMENT.

A FOCUSED AND PRACTICAL APPROACH TO ACHIEVING WELL STRUCTURED STRATEGIC GOALS, BUILDING A TRULY GREAT TEAM THEN WORKING TO A POSITION OF DOMINANCE IN THE MARKETPLACE

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THE SECTORS WHERE WE FOCUS

Companies

with great products that can

improve our health

and fitness

Companies

with great services that can

improve our wellbeing

Companies

with great technologies that can

improve our lives

THE APPROACH WE TAKE

STEP 1

DEVELOP THE STRATEGIC/MARKET POSITION

Focus on ensuring there is a unique and niche strategic/market strategy. That could be through early high growth stage capture of market or a turn-around/modernisation of an existing brand, or because there is a logical consolidation model

STEP 2

STRUCTURED SUPPORT

Putting in place an investment plan based on equity and/or debt with the ability to transact several smaller and regular rounds as the company develops. Ensuring all stakeholders are aligned for the long-term benefit of the business. Creating an open book approach to supporting investors and the management team. Helping to bring in the team and the relationship that will make the company great.

STEP 3

BUILDING IN STAGED EXITS

Building in incentives through executive share options and share buy-back solutions. Looking for multi-acquisitions to speed growth and potentially consolidate the market. Building in the relative strengths of differing markets in Europe and Asia.

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